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REIN - My love letter to everyday jewellery
Rein began in the summer of 2021 in Madras — not as a business idea, but as a feeling.
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I’ve always believed jewellery should feel like a second skin — effortless, minimal, and something you never have to take off. Growing up in Chennai, I was surrounded by women who wore jewellery not just for occasions, but as part of their everyday identity. Yet, I often found myself searching for pieces that felt modern, subtle, and durable enough for daily life.
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I wanted to create jewellery that blended minimalist design with practical durability — pieces you could wear in the heat, in the rain, to work, to dinner, and still feel like yourself. So we chose stainless steel with 18k gold plating — hypoallergenic, anti-tarnish, and water-resistant — because luxury should last, and comfort should never be optional.
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Every Rein piece is designed with intention. Clean silhouettes. Understated elegance. No excess. Just timeless forms that quietly elevate you.
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Being born in Madras is central to who we are. Our roots reflect in our packaging, our aesthetic, and our philosophy — confident yet understated, traditional yet contemporary.
Rein is my love letter to everyday jewellery.
To pieces you live in.
To simplicity done beautifully.
Love,
Neeraja
Let’s Work Together
Get in touch so we can start working together.
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