I founded REIN in the summer of 2021 in Madras as an idea — a reminder to RE-INvent, to evolve while staying rooted in who you are.

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We create and curate minimalist, everyday jewellery designed to feel like a second skin. Crafted in stainless steel with 18k gold plating, our pieces are hypoallergenic, anti-tarnish, and water-resistant — made for real life and lasting style.

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Now moving toward creating our own designs, each piece is lovingly handcrafted by my amma, carrying both strength and sentiment.

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Rooted in Madras, REIN blends tradition with modern simplicity — bold yet grounded, timeless yet evolving.

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Love,

Neeraja